‘I have social media, so I don’t need a website!’ – a phrase we hear time and time again. Whilst social media is an incredibly important and powerful business tool, the need for a professional website is still as strong as ever.
A website provides a central location for consumers to head to, to find out everything they need to know about your business, as well as how to contact you and how to book your service or buy your product.
According to a recent study, 75% of customers admit to making a judgement about a company’s credibility based on the professionalism (or lack of) of their website and 30% of consumers won’t even consider a business without a website.
A well-made website can give visitors a real taste of what your brand represents. If you are a luxury brand with a clunky, difficult to use, slow loading website, your potential customers are probably going to very quicky head somewhere else. This is often the first place people will look to find out more information about your company, so why wouldn’t you invest in it!?
If you are a restaurant that specialises in Vegan dishes, wouldn’t you love to be the company at the top of that Google list when a potential customer searches for ‘Vegan Restaurants’? Now, it is going to take a lot more hard work than just creating a website to make that happen, but if you don’t even have a website to start with, you really have no chance – you have to be in it to win it!
Have you noticed an increase in companies creating blogs and publishing regular content on their websites recently? (Guilty!) There is a reason for that. Regular content like blogs and case studies will boost your domain authority, meaning you will rank higher on Google organically.
If the thought of creating your own website terrifies you, The Hospitality Titans can help. Whether it’s revamping an existing site, or starting from scratch, our experts will take the time to get to know your brand and connect you with the right people to create the perfect website for you. If SEO and Google Analytics fries your brain, we have experts in SEO and Google ads, as well as incredible content creators and web developers. Get in touch today to find out how we can help you create the perfect website for your business, and drive customers to your site, creating fantastic ROI.