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Adam Forman

Founder
Captive WiFi

Adam Forman, Founder of Captive WIFI & Table Ready, Adam is a seasoned expert in hospitality technology, boasting over two decades of experience collaborating with some of the UK’s most esteemed hospitality brands. He is the driving force behind three innovative solutions that significantly enhance operational efficiencies and customer engagement within the sector.
Supportwizard, his pioneering tech team, ensures 100% uptime for clients including Novikov, Chotto Matte, Big Easy, and Market Halls, solidifying their operational reliability and customer satisfaction.
Launched in 2021, Captive WiFi has quickly established itself as one of the few platforms capable of integrating directly with reservations, loyalty, and CRM systems. It serves globally recognised brands such as STK, Sticks ‘n’ Sushi, Zuma, Roka, Aqua, and Chotto Matte, enhancing guest experiences through seamless connectivity and insightful data integrations.
Set to debut in Q2 2024, TableReady.io is Adam’s latest venture. This advanced reservation plugin offers tools like, customised booking widgets, lost booking recovery, segmentation, automation, behavior analytics and waitlist. It’s designed to empower operators with greater control, integrating seamlessly with the top three UK reservation platforms to streamline operations and enrich guest interactions.
Additionally, Adam recently started hosting the “Captive Conversations Podcast,” where he engages with hospitality leaders to explore their unique stories and journeys within the industry. The podcast is a platform to champion the voices and insights of those who shape the hospitality world.

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