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Charlie Baron

Co-founder
Tribe and Up.co

As a co-founder of tribe, I am on a mission to help people find their tribe at the best venues and experiences in their city. With over 10 years of experience in building and growing brands, I have a passion for creating meaningful connections and communities through technology and hospitality.

Before launching tribe, I co-founded and led the commercial side of theUp.co (ChargedUp), a market-leading hospitality technology company that worked with over 30,000 venues and some of the largest FMCG brands in Europe. I also co-founded and headed the partnerships and business development of CleanedUp (exit in 2022) and ServedUp, a POS & payments company which I successfully exited in 2023. I have a proven track record of securing strategic partnerships, generating revenue, and scaling businesses across different markets and sectors.

At Wing Shack Co., I showed how perseverance and ingenuity drive success in the competitive F&B industry. At Big Appetite Co., I innovate by applying AI to improve business processes.

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